Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, continues to strengthen its membership with the re-recruitment of Walsall-based wholesaler; Freemans Confectionery Supplies Ltd.

Freemans Confectionery Supplies Ltd is the country’s leading independent wholesaler and distributor of ambient food products. With a trading history of over 30 years as a family-run independent wholesaler, Freemans have extensive experience in providing delivered services across the UK mainland for retail products.

The wholesaler also operates a cash and carry depot in Bloxwich and is the sole appointed national distribution agents for the Huntley and Palmers range of biscuits.

Thomas Freeman, Director of Freemans Confectionery Supplies Ltd, said: “Freeman’s are a long-established 3^rd generation family run business already supplying stocks across most of the UK, and since joining Sugro, we are confident that this will provide us the required range, pricing and support to achieve our growth objectives, adding the extra product ranges to complement our already large product portfolio of products to sell.

Sugro have shown us that they work tirelessly for their members, which ultimately benefits everyone small or large with the growth of the group as a whole. We have had a great experience since joining recently and look forward to growing our business even further.”

Sugro’s Business Development Manager, Shruti Senapati commented: “We are absolutely delighted to welcome Freemans Confectionery Supplies Ltd to the group. We look forward to supporting the Freemans Confectionery Supplies Ltd team to achieve their ambitious plans for the future.”

Freemans Confectionery Supplies Ltd has added £20 million to the Group’s existing combined turnover of £1.9 billion.