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Sugro UK is recognised by Independent Retailers as the provider of top class promotional support services for delivered wholesale and cash & carry formats embracing impulse, convenience and discounter offers.

The Sugro UK group provide order capture and sales development to its members. Facilitated and achieved by the excellent work of over 300 combined field and telesales staff, all of whom form part of the team of each member wholesaler.

As a retailer you can find your nearest Sugro wholesale member through this website. All Sugro members are equipped to suit your needs and offer competitive pricing and good product availability. If you a national or regional retailer Sugro UK can provide wholesale delivery through our membership. Further details of this service is available on the contract distribution page of the website.

Grow your sales

Sugro UK have created the grow your sales section to help retailers increase profitability whilst improving the appearance of your store. The section is seperated into categories to provide key information to increase your sales, categories include soft drinks, confectionery, chewing gum, crisps & snacks, biscuits and cereals.

Each category contains the top 20 products in the category, merchandising planograms, key facts and links to useful content.

Retail Club

Retail Club is a scheme that allows independent retailers access to special promotional pricing on the biggest and best brands in the industry. Through Retail Club you have the opportunity to purchase Retail Club offers from you local Sugro member. Each Retail Club promotion is supported by print and digital brochure and includes point of sale kits to drive sales. As a retailer you can join Retail Club with no fees or marketing costs and their is no contract term so you can pull out at any time if you don't want to continue.

We currently have over 2,000 retailers, enjoying the benefits by participating!


As a retailer, you can find your nearest Sugro Wholesale member through this website. Sugro members are equipped to suit your needs, offering competitive pricing and good product availability.

We can help you grow your sales, by utilising our category planograms. These are updated each year and can help improve the appearance of your store. We also have information to advise you of the Top Selling products for each category, ensuring you are maximising your sales

Each promotion the retailer receives the following POS kit:

  • A4 Window Poster for each featured product
  • Shelf Talker for each featured product.
  • All delivered to your door by your Sugro Wholesale member.

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