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Sugro Membership

As a member of Sugro UK your wholesale business will receive a range of benefits to enable you to succeed in the marketplace and increase your profitability. Using our combined buying power we are able to negotiate the best promotional product pricing and availability on your behalf. We provide support with supplier activations such as new product releases, advertising and marketing.


Members are supported by a strong promotional schedule. Communicated through various leaflets, promotions are available on a 3 week cycle, 17 times a year. We may also be able to personalise your leaflets, through our in-house Design department – printed and digital versions.


We host a variety of events throughout the year for our members and suppliers, such as trade shows and incentive trips.

Central Invoicing and Central Statement

We offer centralised invoicing as a group, to simplify the process for members. In addition, with some suppliers, you can even place orders directly through us, removing a great deal of administration.

Central Distribution

If you are having difficulties sourcing product direct from a supplier, you will have access to our Sugro members, who may be able to do this on your behalf.


Members have access to a dedicated account manager at Trustkeys Ltd, who offer procurement services to our membership on a no obligation basis. As a member, Trustkeys Ltd can guide you through various options to save costs on gas, electric and water rates.

Centralised Digital Assets

Members have access to a centralised digital asset portal containing all digital advertising from Sugro approved suppliers. From this members can download all or specific advertising to use on their own websites or social media platforms.


We invest in technology to help grow your wholesale business. Access to NielsenIQ Brandbank ensures you are kept up to date with product details, images and nutritional information.

We can support you through online ordering solutions – either through your own website or via Sugro direct.

We offer tailored member websites including member advertising, product ranges, contact forms, promotions and online ordering links. We also offer ecommerce online ordering solutions provided by B2B Store.

Sugro Connect is our online tool which provides you with a wealth of information, such as price changes, industry news, member promotions, member claims, a Sugro product directory, supplier updates, important HFSS and Brexit updates and POS marketing

This is all secured using a simple login called the Sugro Cloud which has links to all member content in the same web locaion.

Member Testimonials

We value member feedback, please see what some of our members are saying about us.

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