As a member of Sugro UK your wholesale business will receive a range of benefits to enable you to succeed in the marketplace and increase your profitability. Using our combined buying power we are able to negotiate the best promotional product pricing and availability on your behalf. We provide support with supplier activations such as new product releases, advertising and marketing.
PromotionsMembers are supported by a strong promotional schedule. Communicated through various leaflets, promotions are available on a 3 week cycle, 17 times a year. We may also be able to personalise your leaflets, through our in-house Design department – printed and digital versions.
EventsWe host a variety of events throughout the year for our members and suppliers, such as trade shows and incentive trips.
Central Invoicing and Central StatementWe offer centralised invoicing as a group, to simplify the process for members. In addition, with some suppliers, you can even place orders directly through us, removing a great deal of administration.
Central DistributionIf you are having difficulties sourcing product direct from a supplier, you will have access to our Sugro members, who may be able to do this on your behalf.
ProcurementMembers have access to a dedicated account manager at Trustkeys Ltd, who offer procurement services to our membership on a no obligation basis. As a member, Trustkeys Ltd can guide you through various options to save costs on gas, electric and water rates.
Centralised Digital AssetsMembers have access to a centralised digital asset portal containing all digital advertising from Sugro approved suppliers. From this members can download all or specific advertising to use on their own websites or social media platforms.
DigitalWe invest in technology to help grow your wholesale business. Access to NielsenIQ Brandbank ensures you are kept up to date with product details, images and nutritional information.
We can support you through online ordering solutions – either through your own website or via Sugro direct.
We offer tailored member websites including member advertising, product ranges, contact forms, promotions and online ordering links. We also offer ecommerce online ordering solutions provided by B2B Store.
Sugro Connect is our online tool which provides you with a wealth of information, such as price changes, industry news, member promotions, member claims, a Sugro product directory, supplier updates, important HFSS and Brexit updates and POS marketing
This is all secured using a simple login called the Sugro Cloud which has links to all member content in the same web locaion.
We value member feedback, please see what some of our members are saying about us.
We are thrilled with our experience partnering with the Sugro Buying Group! They have provided us with access to top-notch suppliers and promotions,
leading to remarkable sales growth. Thanks to Sugro, we now offer a broader range of brands and more competitive pricing, while their enticing incentives
and supplier competitions keep us motivated to excel. A truly professional and rewarding collaboration!
Proud to be Part of Sugro UK Buying Group!
At Forrest Fresh Foods, we are thrilled to be a valued member of Sugro buying group!
This partnership allows us to offer our customers an unparalleled shopping experience with an extensive range of products and unbeatable prices. Being part of Sugro grants us access to an extensive network of suppliers and resources, empowering us to meet the diverse needs of our customers efficiently and effectively.
With Sugro's collective buying power, we can secure the best deals, ensuring that our customers get exceptional value for their money. As a member of this prestigious buying group, we take immense pride in upholding the highest standards of product quality, reliability, and customer service.
Together with Sugro, we remain committed to delivering excellence and driving success for our customers and partners alike. Join us on this incredible journey as we continue to provide top-notch products and services, made possible by our association with Sugro, the UK's premier buying group!
Freeman’s are a long-established 3rd generation family run business already supplying stocks across most of the UK, and since joining Sugro, we are confident that this will provide us the required range, pricing and support to achieve our growth objectives, adding the extra product ranges to complement our already large product portfolio of products to sell.
Sugro have shown us that they work tirelessly for their members, which ultimately benefits everyone small or large with the growth of the group as a whole. We have had a great experience since joining recently and look forward to growing our business even further.
Building effective long-term relations between suppliers is challenging, even more so in this unprecedented environment. We had approached Sugro and we found that they could provide us with even more than we anticipated. Our membership with Sugro is enjoying
the breadth of knowledge, cumulative buying power and their innovative approach to the wholesale industry.
We look forward to building a strong partnership with the SUGRO team and leveraging their expertise and resources to further grow our business and better serve our customers.
Joining Sugro was the best business decision I ever took. Sugro has always been transparent, honest, and at all times acted with integrity.
I’ve never looked back since I joined Sugro.
It has been great for my company to join Sugro. It helps to open up many doors for us , the amount of support is great!
