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Becoming a Sugro supplier

Sugro UK places great importance on developing profitable, long term relationships with the suppliers we trade with. That’s why we don’t compete with you by producing own label products. We support the fantastic brands that you have to offer. This means all our efforts are concentrated in growing business with the suppliers we trade with.

As a Wholesale buying group we support your brands by mutually agreeing trading packages and developing Joint Business Plans to ensure our shared objectives are met. We support suppliers by driving distribution of your products via our National Money Maker, Quidzin and Retail Club promotional brochures. We also support suppliers at consumer level via Sugro Retail Club, which is a vital promotional mechanic that drives sales at retailer level.

We act as a single point of contact for suppliers so that they can reduce administrative overhead and make payments through Sugro. Suppliers can make one payment to Sugro and we then split this to each member. We are completely non-profit and provide full member support with all supplier activations including new product releases, advertising and marketing.


We invest in technology to help the sale of your products through our wholesale members. As part of our supplier agreements we offer digital advertising on our social media platforms, Sugro website, Sugro Online ordering portal, our tailored member websites and our member ecommerce online ordering solutions provided by B2B Store.

If you trust such a relationship will be beneficial for your business please apply to become a Sugro supplier. If you have any further queries about this please contact us on 01270 628728 and ask for the Trading Department.

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