Founded in 2019 and based in Harrow, Middlesex, Sandea Wholesale Ltd is a trusted name in the wholesale and distribution sector, specialising in delivering a wide range of fast-moving consumer goods, cosmetics, toiletries, and over-the-counter products to retailers, independent stores, and businesses across the UK.

In a strategic move to drive growth and expansion, Sandea Wholesale Ltd has now entered into an agreement to acquire Swastik International (UK) Ltd; established in 2011 and based in Harrow, Greater London, Swastik International has earned a solid reputation for its quality FMCG offerings and reliable service. With strong roots in the wholesale trade, the company brings a proven track record of operational excellence and customer trust, and is a well- established, respected player in the FMCG sector.

The unified business will operate under the Sandea Wholesale brand, offering an expanded product portfolio, facilitating enhanced logistical capabilities, and ensuring a deepened commitment to service excellence and customer satisfaction. The integration process will begin immediately, with the two organisations united both in their focus to ensure a seamless transition for customers, partners, and employees, and in their commitment to maintaining the high standards of quality, reliability, and service that their clients have come to expect.

Overall, the acquisition represents a strategic step in Sandea Wholesale’s long-term vision to increase market presence and deliver added value through innovation, operational efficiency, and expanded geographic reach, thereby marking a significant milestone in Sandea Wholesale’s growth trajectory, and strengthening its position as a leading force in the UK’s wholesale and distribution industry.

Sanjeet Manek, Director at Sandea Wholesale, said: “This acquisition represents an exciting new chapter for both companies. Swastik International has built a strong reputation and loyal customer base. We are thrilled to welcome their team into the Sandea family. Together, we are better positioned to meet the evolving needs of our customers and accelerate our growth plans across the UK and beyond.”

Sugro’s Business Development Manager, Shruti Senapati, added: “Congratulations to everyone at Sandea Wholesale on this remarkable milestone. This acquisition marks an important step forward in the company’s ongoing growth and development. Leveraging the strengths of both companies will improve their product selection and distribution capabilities, while maintaining a strong emphasis on customer satisfaction and value. It marks a significant advancement, allowing Sandea Wholesale to scale sustainably and extend its UK footprint.”