Sheffield-based leading independent wholesale distribution company, The Soft Drink Company, was established by Paul Broomhead and Phil Mason in 1993 with an empty garage and £5,000.

20 years on, the family run company has moved out of its previous warehouse space to a 30,000 sq ft which is 3 times bigger in size. They serve customers within the retail sector including independent retailers, forecourts, schools, colleges, sports centres, leisure centres, theatres, and many more across Great Britain. Specialising in supplying soft drinks, confectionery and crisps & snacks range, The Soft Drink Company pride themselves on providing first-class customer service 24 hours a day, through a team of dedicated personnel.

The Soft Drink Company joined forces with the buying group Sugro UK, to provide 2,000 product lines to its customers through traditional marketing communications and online ordering.

As Covid-19 took hold of country, The Soft Drink Company sped up their company's digital transformation journey. The wholesaler adopted the b2b.store’s omni-channel eCommerce platform with powerful advertising and engagement, giving their customers the convenience to place orders at any time of the day without restriction. With over 600 promotions live at any one given point online, the wholesaler offers an online cash & carry service which operates 24 hours a day, 7 days a week.

With digital strategy in place, the Soft Drink Company recently introduced free of charge delivery service throughout the whole of Great Britain on orders over £1,000. They also offer free next day delivery to their customers using their own fleet of vehicles, to areas situated between Leeds & Leicester.

The Soft Drink Company Director, Paul Michael Broomhead commented: “Since outlining our goals on our digital transformation that began early 2020, we have seen drastic improvements in our customer experience. Standards of service levels have slipped in the wholesale industry over the last 3 years, and we understand it has become ever more difficult for retailers to keep on track of their business metrics. We felt we could play a role in alleviating some of the pressure on retailers by providing a comprehensive service and ordering platform where customers can view our promotions, NPD’s & exclusive listings. Furthermore, we opened up a national delivery service in 2021 and we are pleased to offer a first-class service nationwide and still maintain FREE delivery.”

The Soft Drink Company Director, Phil Mason said; “We use a local reliable transport company who work closely with ourselves and the customer, allowing clients from all sectors and all parts of the country to order from us.”

The company’s future growth plan is to continue providing unrivalled service to its customers through a combination of traditional marketing and eCommerce solutions. They aim for expansion, growing their customer base and remaining competitive by continuously embracing eCommerce technologies.