Dunelm’s “Delivering Joy” initiative involves Christmas trees being placed within all UK Dunelm stores, decorated with tags containing gift requests from local schools, care homes, refuges and charities with which Dunelm has partnered. Customers choose a tag from the tree and drop off the gift requested on their tag at their local Dunelm store, with Dunelm then distributing the gifts within the local community.

Sugro UK Head Office staff have enthusiastically embraced this fantastic Christmas campaign and supported its local Dunelm store, based in Wolstanton, Newcastle-under-Lyme, with a grand total of 38 gift bag donations making a difference to 38 local individuals at Christmas this year!

Many of Sugro’s supply partners also got involved in the campaign and generously donated various treats including chocolate, sweets, and selection boxes. The Team at Sugro are incredibly grateful for all support from its supply partners.

Any additional food donations which Sugro UK were fortunate to receive were taken to the Stoke-on-Trent Foodbank Warehouse based at Blurton Methodist Church.

Emma Senior, Managing Director at Sugro UK, commented: “This was a fantastic initiative that the whole team could get involved with. I particularly want to mention Käte Durose, our Trading Executive, who bought this to life for us. She saw this in a local store and recommended that Sugro get involved. Not only did she organise us all, but she also engaged with many of our suppliers, who subsequently joined with us to support the campaign.”

Looking ahead, with its continued focus on business excellence and charitable initiatives, Sugro UK will keep supporting its Members and Supply Partners whilst driving growth, innovation, and community impact in the wholesale sector.