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Sugro UK strengthens its membership with the recruitment of Nasco

Thursday, April 27, 2023

Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, has strengthened their existing membership with its latest recruitment, Nasco. The addition of Nasco to the Group’s membership has increased its existing combined buying power to £1.8bn.

Nasco has been trading for over 20 years as the UK’s leading wholesale distributor. The London-based wholesaler with extensive experience in trading FMCG’s, aims to provide the highest quality products to its customers at the most competitive prices. Their expertise has seen them awarded the Queen’s Award for Enterprise five times; the latest one received in 2022.

The company supplies a range of popular grocery, confectionery, soft drinks, and toiletry products. Nasco provides its services to a wide customer base within the wholesale and retail sector including independent retailers, across the UK.

Nasco's passion for delivering top-quality products is evident in their own brand lines: London Biscuits, Casa De Campo and Great Grey, which include delicious biscuits, beverages, convenient groceries such as tinned foods, coffee, a range of cooking oils and more. 

With an internal fleet of vehicles, Nasco caters to significant clients throughout the entire M25 region, and they also deliver nationwide via their third-party hauliers.

Sugro UK has had 17 years of consecutive growth and continues with its strong performance in 2023, with year-to-date growth of 31%. The latest recruitment will enable further diversification and will enhance the group’s offering to independent retailers.

Ashish Vidani, Director at Nasco, said: “Nasco has been trading FMCG goods for over two decades. Our customer base spans across the UK and to over 60+ countries, and we have great distribution experience with many top British and European brands. Joining the Sugro UK - Wholesale Buying Group is an exciting development for us and we look forward to leveraging their expertise and resources to further grow our business and better serve our customers”.

Sugro UK Head of Commercial & Marketing, Yulia Petitt, added: We are absolutely delighted to welcome Nasco to the Sugro family. We look forward to working with the Nasco Team and supporting them with achieving their ambitious plans alongside working mutually with all our members to help them grow and diversify.

“Sugro group focus has and always will be individual member-centric, utilising our experienced in-house team to provide the very best support in trading, sales, IT, design, digital and marketing. We are excited to expand our membership further and delighted that independent wholesalers continue to choose partnership with Sugro group.

Shruti Senapati, Business Development Manager, Sugro UK commented: “We are so pleased that Nasco has decided to be part of Sugro. We’re looking forward to working closely with the Nasco team alongside our other members in supporting their businesses throughout 2023.”

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