Wholesale buying and marketing group Sugro UK has successfully partnered with data and digital experts, TWC, to launch Sugro Insight Service (SIS) platform.

Sugro UK is proudly owned by its 90 independent wholesale members, with a combined turnover of £1.8 billion. The partnership with TWC will further enhance the Sugro UK digital platform offerings to its members and suppliers.

The new sales reporting platform will give its members a competitive advantage by providing data led expertise designed to drive growth for both foodservice and retail customers, as well as identifying opportunities for their suppliers.

TWC works to empower the wholesale, foodservice and convenience sectors by harnessing data. TWC’s platform already serves 49 wholesaler clients and is accessed by over 150 suppliers.

The wholesale reporting solution has already generated a lot of interest amongst both group members and suppliers who are looking forward to having a valuable source of insight from the new data reporting system which is due to go live imminently.

Tanya Pepin, Managing Director at TWC said: “I am delighted that TWC and Sugro will be working together to launch Sugro Insight Service. Many suppliers have asked me whether they could access sales data for Sugro and I am delighted that we can finally say yes! As the market leaders in managing sales data for buying groups, TWC has a proven track record for getting our clients’ data platforms live fast so watch this space for launch announcements.”

The new data service will provide a reliable read on groups sales performance to the Head Office team, its suppliers and members. The Sugro Insight Service platform will enable Central Office staff to gain clarity on sales performance and lead data-led conversations with suppliers about how to develop sales further as well as unlock incremental distribution and gap fill opportunities.

Emma Senior, Managing Director at Sugro, commented: “Our partnership with TWC is excellent news for both our members and suppliers alike. I know there has been a great deal of interest from suppliers and I am very proud that we can now offer a sales data solution. The data platform will enable us to focus on distribution gaps and truly evaluate our performance in the Wholesale market. I am very much looking forward to working with Tanya and the TWC team”.