ICS UK Ltd, member of Sugro UK buying and marketing group, are pleased to announce the opening of their new site, CaterChoice Foodservice, which will be serving the Midlands region. Sized at 48,000 square feet, this will be a Distribution site and will also offer a Click & Collect Trade counter with plenty of employment opportunities for the local community.

The CaterChoice Division is part of the ICS UK Group of companies, specialising in the supply of food and packaging products used by the catering trade. The group has a 45-year track record of supplying high quality products to their customers, and offer an extensive range of ambient, frozen, chilled and packaging products suitable for commercial kitchens operating in almost all sectors of the catering and hospitality trade, including Fast Food, Restaurants, Cafes, Dessert parlours, Mobile Catering, and Contract catering.

The company also caters to all types of cuisine including and not limited to the following gastronomies of their existing customer base - Indian, Chinese, Thai, Italian, Pizza/Kebab, Fish & Chips, English, Fusion, Mexican, American, Caribbean and Turkish.

ICS UK Ltd, distribute a range of own label products, as well as selected nationwide and private label products for the catering services sector. The wealth of experience, and extensive knowledge has helped them build a tried and tested portfolio of products, which trade under the Prima, Al Ameen, Eazi-Klean, My Flavourite Chicken, Texas Ranger, Eazi-Pak, Milano and Manhattan Town labels.

The ICS UK LTD head office is in Bradford, with a wholesaling division, as well as sites in Sheffield, Bolton and Leeds. This already enables the group to deal with thousands of long-standing and loyal customers, and now feel they are ready to offer the same great service to customers in the Midlands.

Over the years, ICS (UK) Ltd has acquired an enviable reputation for establishing long term relationships with both suppliers and customers. The company realizes the importance of having a deep understanding of each market in which it operates, and their vision and marketing strategy is focused on working closely with both suppliers and customers. Their commitment to customer satisfaction has grown the company from modest beginnings to a turnover exceeding £120 million.

Ismail Bhamji (Director) at ICS UK Ltd said: “We truly believe that strong relationships with both suppliers and customers, are the key to success and longevity in the business world. Developing these mutually beneficial relationships has helped us grow as a company and allowed us to acquire our reputation for quality products with competitive pricing.

We truly and sincerely appreciate both the ongoing support of our suppliers and service providers, as well as the loyalty displayed by our customers. On behalf of all the Directors, Management, and colleagues at ICS (UK) Ltd, I would like to express our gratitude and appreciation to all our suppliers and customers – especially those who have given any support into making the new Birmingham site possible.”