Nantwich, United Kingdom, March 2020: Sugro UK, the member owned buying and marketing group, today announced its partnership with RNF Digital Innovation, the leading provider of omni-channel ordering solution and BEAM Commerce Platform – a bespoke customer engagement platform for the wholesale industry.

The partnership will provide a FREE OF CHARGE digital customer ordering app for Full Sugro Members alongside BEAM Commerce platform which facilitates the customer engagement and in-app advertising for their wholesalers. The app which is available on desktop, tablet and smartphone can be customised to each specific wholesaler, including their personal branding and product categories they trade in. The wholesale app will provide an enhanced digital experience which allows retailers to browse the product catalogue and add products to basket on the go, scan the products using barcode and pay online via the in-app payment method.

Sugro UK Head of Trading and Marketing, Yulia Goodwin, said: “I am thrilled to announce Sugro UK partnership with RNF Digital Innovation and the launch of the Digital App for the Members. Amidst the current situation that wholesalers are dealing with, it is imperative that our Members remain at the forefront of the move towards digital ordering. We are committed to ensuring our Members have access to all necessary tools and technology that will allow them to continue servicing their customers in these unprecedented times. We have invested in the bespoke Sugro-Member App model that allows Members to create their own tailor-made platform and customise it.”

“The platform will give Members an opportunity to provide best customer service and experience via App on-line ordering facility and effective personalised marketing capabilities such as product advertising and push notifications. It is good to see that Members are being very supportive of the initiative with the App engagement level being really high amongst the group”: further added, Yulia Goodwin.

Rob Mannion, Managing Director of RNF, said: “Sugro recognise the need for their members to compete in this critical sales channel. By offering access to our Beam Commerce Platform, Sugro are ensuring their members are in the best possible position to drive their businesses forward and stay relevant to their customers. Our platform is proven to drive up loyalty and sales and it’s great to see Sugro supporting their members in this way.”