Taking place annually at the Dubai World Trade Centre, and celebrating its milestone 30th year in 2025, the Gulfood Innovation Awards recognise those who are driving change in the food and beverage industry by innovating groundbreaking products that demonstrate creativity and impact. ARK34 Ltd’s product, Tater Cheezz, is a first of its kind product, redefining what plant-based cheese alternatives can be. Made from high-quality potatoes, it delivers a rich, creamy, and satisfying cheese-like experience without any dairy, catering to consumers seeking plant-based indulgence without compromising their tasting experience. Tater Cheezz is also highly versatile, lending itself to air-frying, baking, or deep-frying, facilitating its use in QSR and casual dining settings, along with home consumption.

Seju Shah, Managing Director of ARK34, said: “I am thrilled to share that Tater Cheezz has been awarded the Best Frozen Product accolade. This achievement underscores the quality, innovation, and hard work invested in our product, and marks a significant milestone for our team and reinforces our leadership within the industry. Tater Cheezz is our flagship frozen product that combines the perfect balance of crispy, golden potatoes with a rich, savoury cheese blend. Expertly crafted from high-quality ingredients, Tater Cheezz offers a unique and indulgent snack experience, making it a standout choice in the competitive frozen foods market. No such product exists at present, and this has been recognised as True Innovation.”

Sugro’s Business Development Manager, Sue Hubber, added: “Great to see our Sugro member ARK34 delivering such a fantastic piece of innovation and having gained this recognition at such an early stage in the products launch. We look forward to seeing this product continue its early success and supporting its journey both within and outside of the group.”